What is SEO? How To Rank Your Website

This is your mentor, Asad, and today I am going to share the 2nd article on this website on the topic of What is SEO 2021? Why is SEO Necessary? How Do Search Engines Work? How To Rank Your Website and Get More Google Traffic. What is SEO? I see it everywhere. You said you should research it and you came across this content, right? Let’s get started right away. Welcome to our content, which is one of the most comprehensive content in Pakistan and explains what SEO is to the finest detail. What is SEO? SEO stands for “Search Engine Optimization”. SEO is the practice of increasing the quality, quantity, and trend of your website traffic through non-paid (known as “organic”) search engine results.

What is SEO

Search Engine Optimization is a technique which boosts your website’s chance of ranking highly on the search engine results page (SERP). It is a way of producing a quality website that is highly search-engine friendly and may be the difference between your website getting found or not. This type of optimization involves using a variety of methods to improve the quality of your website, such as adjusting keywords, social media management, use of social media widgets, and using sound content marketing methods.

Why Do You Need SEO? There are many reasons why you might want to have an SEO strategy to get your website found by search engines. 1) When you publish content, your website gives it to search engines to rank for.

Why is SEO Necessary?

The purpose of SEO is to rank websites high on Google or a targeted search engine based on words. Websites that rank higher get more clicks. Many visitors make every web entrepreneur happy, but the most important thing here is the number of qualified users. So you should do SEO not to get more visitors, but to get more qualified visitors.


  1. What is SEO (Search Engine Optimization)?
  2. How Do Search Engines Work?
  3. Why Are Keywords Important for SEO?
  4. What is Internal Optimization?
  5. How Can I Measure SEO Performance?
  6. How Can I Improve My Business with SEO?
  7. Result

How Do Search Engines Work?

There are many factors that determine results in the SERP, but among the most important are relevance, authority, and personalization. Understanding these signals and optimizing your site accordingly will benefit your website. It is essential to consider these factors, as Google and other search engines want to offer their users only the most relevant and authoritative results.

Google is a quality search engine. It has come to this day because it provides a quality experience for its users. Whichever website provides this quality experience, it always rewards that website. In other words, if we help Google provide a quality experience, we will receive the reward in a short time. What is this? To produce quality content, to optimize our website according to the rules, to work for visitors, not search engines. In addition, in some cases, personalization can also affect the final result. To give an example of personalization: location information, the user’s search history, the device used or social connections.

Search engines, especially Google, make dozens of algorithm changes every year. The goal is to provide more relevant results to its research visitors.

As I mentioned above, they make all kinds of improvements and changes to provide a better quality experience. Some changes are major and affect a large number of sites. Others are small and you will hardly notice any change in your positions on the results page.

There have been several major Google updates over the past year. You can access these updates from MOZ and similar websites. I will share a detailed content about algorithms as soon as possible. There is one thing we should not forget: search engines always work to give the most relevant links to the information you are looking for.

Why Are Keywords Important for SEO?

Keywords are essential for your SEO strategy. Therefore, you should use an analytical approach. First, think about your potential visitors. What kind of search is he doing? What does he want? You can not optimize your page for hundreds of different terms. That’s why we need to choose very specific queries and decide what we’re optimizing.

There are 3 important things to keep in mind: frequency, competition and relevance.

The keyword research process is the relationship between AQR (Keyword Volume), frequency (how often people search for things) and competition (how competitive the market is). AKH helps you find out which keywords have the greatest potential and which will contribute more to driving more targeted traffic to your site.

When doing AKH research, most of us do not search for the keyword to target. The aim is to include important keywords that describe the content we prepare. This will make us more visible in search engines and will contribute more to our targeted keywords.

Now Let’s Examine Our Practical Example:

Suppose you own an e-commerce site that sells mobile phones;

Example 1: The   user searches for “iphone”.

In this word, you may want to be in a good position on the search results pages. This is indeed a highly sought-after keyword, as well as a highly competitive keyword. Also, if we take into account that your potential user does not want to buy a new phone, but only searches to get some information and examine the pictures, we will have determined that your pages here are not very relevant to this, and this search will not be converted either.

Example 2:  User searches for “Iphone 12 Pro 128GB Black”.

Now, that’s a long tail and not a frequently searched keyword like “iphone”. However, this search is a word that is highly relevant to your site and has a high competitive rate and a very high probability of resulting in conversions. In this word, you can probably get better positions in a shorter time.

Keyword research is one of the most important parts of the SEO process. It’s all about what you want to do with conversions or inbound traffic. More traffic or traffic that will drive more conversions? Conversion optimization is a very different matter. I will cover this in the future and I will publish related content.

What is Internal Optimization?

As the name suggests, internal optimization is the type of optimization that deals with changes made to the website. It is important to know how your content is displayed to users. The SERP has a title, a description, and a website URL, and these are the first areas you should improve when you start optimizing your website.

You must enter a unique, descriptive title and description for each page on your website. You should also make sure you have a clear and intuitive URL structure.

I won’t be able to cover every aspect, but I felt the need to list some high-priority factors below:

  • You should provide fresh, great content relevant to the industry your website is in.
  • You must use a unique title and description tag for each page.
  • You can internal link with the targeted anchor text, but don’t overdo it here.
  • Make sure you use the title tags (H1-H6) appropriately.
  • Pay attention to the use of image optimization, image URL use and ALT tags.
  • Make sure you have a mobile-friendly website.
  • You should focus on the fast loading of your website.

You can also check out some design, technical and quality tips. All this can help you improve your rankings and much more.

How is SEO done? You can reach the content I wrote about it from this link >> https://dailyblogwebsite.com/mistakes-that-bloggers-do-in-their-blogging-career/. Thanks to this content, you will have serious experience in SEO.

How Can I Measure My SEO Performance?

There is a lot of different data you can pull from Google Analytics to find out how your site is performing in terms of SEO. These are metrics that can help you understand when you’re going in the right direction when you measure the performance of your SEO efforts:

Channel Grouping – How does your organic traffic perform compared to other channels such as paid search, referral traffic, social media, or email marketing?

Average Position  – What is the average rank of your website in the SERP for a given query?

Clickthrough Rate  –What is the impression your website has received on a particular query in the SERP and the CTR (number of clicks divided by total impressions) of that query?

Conversions  – How many conversions are there compared to other channels? What is the conversion rate?

Behavior  – What is the bounce rate of organic visitors? What is the page-to-visit rate per visit and the average duration of time on the site?

How Can I Improve My Business with SEO?

Search Engine Marketing (SEM) can help you find high-performing keywords that are worth optimizing for return on investment (ROI). Instead of waiting for your organic traffic to increase, you can start an AdWords campaign. In this way, you can identify words with great potential among the keywords you have used.

Thanks to Google ADS, you can also identify the words that bring conversion and focus on these words. Without wasting time, you can increase both your traffic and your income through visitors coming through organic traffic. However, do not find the keywords you are targeting and start SEO studies, and definitely do not reduce the AdWords budget for these words and do not stop targeting these words. It would be much better to use these two channels together.

Good SEO improves quality score and helps Google ADS campaigns. This will reduce the overall cost per click and the campaign, as well as increase your chances of success.

Google Webmaster Guidelines

Basic Principles:

  • Make pages primarily for users, not search engines.
  • Do not deceive your users.
  • Avoid tricks aimed at improving search engine rankings. In particular, you should make sure that your website is helping your visitors.
  • Think about what makes your website unique, valuable or attractive.

Things to Avoid:

  • Automatically generated content.
  • Joining Auto Connection networks.
  • Creating duplicate pages with little or no original content.
  • The practice of displaying different content from visitors to search engine crawlers.
  • Hidden text and links.
  • Hyperlink pages built to rank well on certain searches to drive traffic to your website.

How to rank your website

SEO uses a number of techniques to do so. Social Media Updates You can get more website traffic and authority by writing more and more posts on social media. SEO experts will create content that gets shared on social media and other channels to increase your authority. Search Engine Optimization is used to improve your blog’s ranking in the search results. Search engines check for certain keywords on your website and the number of those keywords that have been recently searched for on search engines. A high volume of those keywords is seen as a great indication of a good quality website that ranks well. Your blog is one of the most important components of your digital marketing. Search engines are the main players in your digital marketing.

How to get more Google traffic

Google ranks websites based on relevance to a user’s query. How to use this to get more traffic? Google’s site-rank algorithm is based on a cluster of factors: Page size Keyword density Content quality and production value How do you get more Google traffic? There is a wide variety of content which can be optimized for the purpose of increasing website traffic. Search engine optimization can also include conversion optimization (CRO) and contextual SEO. You should also ensure you are always following the best SEO practices for your website.

FAQ Question
  1. What is SEO and what does it do?

    SEO is an English word. It is the abbreviation of Search Engine Optimization. It means Search Engine Optimization in Turkish. It can be defined as the whole of the work done to ensure that web pages are in good positions on Google and other search engines. Although I explain this with examples in my content, I wanted to share it because it is a frequently asked question.

  2. What is e-SEO?

    We pronounce the term SEO audibly as “esio”. This question is probably a search made by people who think that the terms SEO and E-SEO are different topics.

  3. What is External SEO?

    External SEO, as the name suggests, is the factors that affect our website from the outside. Backlink, Google ADS, Social Media Advertising and Account Management, Mail and SMS sending are in the external optimization class.

  4. How Much Do SEO Experts Earn?

    There is no clear answer to this. Since it would not be correct to give exact figures, I would like to talk about average figures. If you are a specialist candidate who really does your job right, you can reach incomes of 3,000 TL and above in a short time. You may want to consider branding your company or person to reach very high standards. Branding will provide you with a constantly growing income opportunity.

  5. Who Is An SEO Expert?

    A SEO Specialist is the title given to people who optimize their websites for Google or other search engines, improve the organic performance of their websites and follow them. For more, you can visit the axcoreacademy.com link. Also, if you want to get SEO service, you can visit https://axcoreacademy.com/search-engine-optimization-course-karachi/.

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