30 Best Free Seo Tools For Auditing And Keyword Research

These are the 30 best free SEO tools online for auditing, backlink monitoring, keyword research, and rank tracking. We are always looking for great tools. With a $ 500 million industry, SEO is one of the XNUMX markets with lots of tools to help you. Whether you’re investigating backlinks for you or your competitors, trying to identify keywords or concurrency terms, or just trying to monitor your site’s rankings, the most popular SEO tools and platforms on the market. Is as follows:

Key features of search engine optimization tools and tracking platforms

  • Audits – SEO audits crawl your site and notify you of issues that may affect your ranking.
  • Backlink Analysis – If your site is linked to a site with poor search engine privileges, you can have a terrible time ranking. Being able to analyze the quantity and quality of links pointing to a domain is essential for advanced troubleshooting and competitive analysis of ranking issues. ..
  • Competitive Survey – The ability to enter or search for competitors, their rankings, and what distinguishes domains and pages from yours. This allows you to identify the gap to fill.
  • Data Mining – What is strangely lacking in many of these platforms is the ability to tag, classify, aggregate, data mining, and report across a large number of keyword sets.
  • Keyword Discovery – Many monitoring platforms provide accurate rankings, but you can’t unknowingly find keywords that you might be ranking.
  • Keyword Grouping – Monitoring several keywords may not give you an accurate image that groups similar keyword combinations and reports on the status of the entire topic. Keyword grouping is a great feature of SEO rank monitoring tools.
  • Keyword Research – Understanding the keywords associated with the products and services you offer is important to your content marketing efforts. Keyword research tools often provide co-occurrence keywords, question-related keyword combinations, long-tail keyword combinations, and keyword competitiveness (thus time) trying to rank by terms that you don’t have a chance to win). Don’t waste the tow on.
  • Keyword Ranking Monitoring – The ability to enter keywords and monitor rankings over time is a core feature of most platforms. Given that the majority of search results are personalized, this feature is primarily used for overall trend analysis to see if your efforts are improving your keyword rankings …
  • Local Keyword Rank Monitoring – Many keyword monitoring platforms provide a way to track your ranking by geographic location, as search users and your business location can play a big role.
  • Scraping and internal analysis – Tools to analyze site hierarchy, page structure, page speed, and other related issues may not be very obvious, but fix issues that can cause many issues when ranking. Great for doing.
  • Voice Sharing –  Competitive intelligence reports that provide brands with an overall tracking mechanism that shows their online search and social conversation sharing show whether they are moving forward. After all, it may increase search visibility, but perhaps competitors are doing a better job.
  • Social Impact – It’s no wonder that attracting attention across social media is a good indicator of authority built on search engines. The new SEO platform provides insights into the correlation between search and social, which is paying off.
  • YouTube Research – Often ignored, YouTube is the world’s second-largest search engine as more companies and consumers look for video descriptions, product profiles, and how-tos to research topics.

Following are the list of 30 best free seo tools online

List of search engine webmaster tools

Google Webmaster Tools – Provides detailed reports on page visibility on Google .


Bing Webmaster Tools – Improve your site’s performance in search. Access to free reports, tools and resources.


List of SEO tools for linking, keywords and rank tracking

Ahrefs Site Explorer – Largest and most up-to-date index of live links. The index is updated every 15 minutes.

Ahrefs Site Explorer

AuthorityLabs – Use search engine rankings and keyword data to automate SEO monitoring, track local and mobile rankings, and recover unprovided keywords.


Advanced Web Rankings – Daily, weekly, on-demand, fresh rankings. For desktop, mobile and local search. Well packed into the white-label report. It can be accessed from any device.

Advanced Web Rankings

A unique SEO feature that improves the results of cognitive SEO link analysis and link building.


Linkody – Easy-to-use and affordable backlink tracker

Find Keywords is a free keyword research tool that includes a keyword volume checker, a keyword generator, a question keyword generator, and a YouTube keyword generator.

Majestic SEO – A link intelligence tool for SEO and Internet PR and marketing. Site Explorer displays inbound links and site summary data.

Monitor Backlinks – Use our management tools to store all link data under one XNUMX roof.

Ontology -Our link-building toolset has become one of the most frequently recommended internet marketing and link-building tools, XNUMX, by top SEOs and link-building professionals due to its automation and link prospecting capabilities…

MOZ – Best-in-class SEO software for everything from all-in-one SEO platforms to local SEO, enterprise SERP analytics, and powerful API tools.

MySEOTool – SEO software is used by thousands of web designers, SEO consultants, and intervention to manage SEO clients.

Positive Rank – Our wholesale platform not only centralizes all possible SEO services into a single dashboard, but also supports full automation.

Pro Rank Tracker – Get up-to-date and easy analysis of ranking information for all your websites, staying ahead of the competition and maximizing your profits.

Pro Rank Tracker

RankRanger – Daily reports and insights on website traffic and marketing outcomes.

rank ranger tool

RankScanner – Monitor your keyword’s location on Google with a free account.


Rank Watch -Rank analysis, backlink watch, keyword suggestions, white labeling, reports, and website analyzers.

Rank Watch

Searchmetrics – Marketers and SEOs monitor and optimize national and international SEO actions for market share, revenue, and profits with our Searchmetrics Suite, a software with database analysis and intelligent solutions for search and social analytics. Can be increased.


Serpstat – An all-in-one SEO platform with SEO auditing, competitor research, backlink analysis, search analysis, and rank tracking.


SerpYou – A clean, easy-to-use interface that is fast and accurate.


Created by SEO / SEM Professionals for Daylight Saving Time SEO / SEM Professionals. We have the knowledge, expertise and data to help you take your project to the next level. Collect large amounts of SERP data for over 120.5 million keywords and XNUMX million domains.

SEO Rank Monitor – Use the industry’s most comprehensive rank tracking to boost your rankings, track your competitors and monitor your SEO performance.

SEO Rank Monitor

SeoSiteCheckup.com – Search engine optimization has never been easier. User-friendly analysis and monitoring of site SEO.


SERPWoo – Monitors all of the top 20 or more results for your keywords and gets alerts when your competitors increase backlinks, social signals, rankings, and more


SpyFu publishes the secret formula of search marketing for your most successful competitors. Search your domain to see all the locations displayed on Google. All keywords purchased with AdWords, all organic ranks, and all ad variations over the last 6 years.

Small ranker Track rankings and SEO efforts on the page.

What is my SERP – WhatsMySerp’s free SERP checker allows you to see the top 100 Google search results for multiple keywords. You can use it to analyze SERPs and locate your website.


WooRank is a 100-point scale dynamic grade that represents the effectiveness of internet marketing at a specific point in time. (The average score is 50.) WooRank is based on website reviews of 70 elements ranging from keywords to usability and social monitoring. WooRank reviews go far beyond numbers and provide valuable insights and tips to help dominate the online world.


Wordtracker keyword research tools, rank tracking and site analysis tools for SEO and PPC.


Note: Some of these platforms have affiliate accounts.

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